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This Alternative For Meat Protein Sees Many Takers in India!

Protein forms an important part of our diet and each and every cell in the body needs protein to function properly. It is basically because protein breaks down to amino acids, which are the building blocks of human cells. As per the common notion, non-vegetarians have ample options to keep their protein requirements intact. With meat, fish, and poultry as options that have high protein content, there are also eggs and dairy foods to fill the diet space. However, for vegetarians, the options are fewer. Yes, there are a variety of vegetables, beans, and grains that are high in protein, but they stay behind to some extent in the protein nutritional value.

Protein is very important in human nutrition and not only the amount but the combinations that you consume. Meat eaters rarely have to worry about protein deficiency while vegans should be careful to know which foods they must consume in order to avoid deficiency of any of the essential amino acids.

As a result, the demand for a plant-based protein source, which can be consumed by vegans and vegetarians, has seen a rise. As per studies conducted by the UN and WHO, people of age 20 years and above need about 0.83g/kg daily protein intake as per their body weight. (Source: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7850043/) Vegetarians who consume eggs and dairy foods regularly often fulfill their daily protein requirement, however, for those who don’t have eggs or are lactose-intolerant and plant protein powder works just as effectively as others.

Today, many people who frequent gyms and do regular workouts like having plant protein powder mainly because of two reasons – firstly, that it is made from 100% natural ingredients, and secondly, there aren’t any serious health implications associated with it. It is fast becoming a new popular trend among nutrition aficionados. Unlike the perceived limitations of whey protein that doesn’t break down easily and does not deliver the entire value, these plant-based alternatives also help consumers with maintaining a healthy diet.

With a multitude of source ingredient options to choose from like pea, soy, rice, or hemp, natural plant protein powders are quickly seeing many takers in the Indian market. They deliver complete amino acids that have not been broken down in the production process and are also easily digestible. They are also associated with removing ‘bad’ cholesterol from the bloodstream and are highly mixable, which means they can be easily mixed with a wide variety of smoothies, shakes, and even added to baking recipes with ease. Mostly all of these plant-based protein powders are remarkably effective, yet often go unnoticed in favor of the highly commercial whey powder. The reality is that these plant protein powders are just as effective as other supplements made popular locally. Not only they are great for vegans, but they are also good for those who are allergic to over-the-counter protein supplements.

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September 13, 2021

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